The opportunity is with omnivores and flexitarians
Consumers are actively trying to reduce their meat consumption and eat more plant-based food.
60%
of consumers want to reduce their meat consumption.*
57%
490%
* Source: Aramark
** Source: IPSOS
Millennials and Gen X are highly engaged in plant-based meat
79%
of millennials eat meat alternatives.
30%
eat meat alternative everyday.
50%
eat meat a few times per week.
37%
of consumers want to reduce their meat consumption.*